I'm Adriana Ferran, a strategic planner born and raised in Barcelona.

My passion for advertising led me to leave behind the sunny weather and made it easy to enjoy the cold and grey days, first in Stockholm, and nowadays in London– which I now call home.

Since 2009, I’ve been helping global brands and local businesses to evolve and connect with their audiences through creative and relevant solutions either through advertising campaigns, interactive experiences or social media content. These always followed a common denominator: Aiming to create memorable and culturally connected brands whilst ensuring they meet and hopefully exceed their business objectives.

During my career, I had the pleasure to work at Y&R, Huge, Deep Focus and Leo Burnett and helped some of the world's most highly regarded brands including Unilever, Danone, Purina, Schweppes or Diesel.

Currently, helping McDonald’s to become the UK’s best-loved restaurant.

I'm a bold, non-conformist, planner.

I believe outstanding strategies come from confronting the unknown.

I believe my responsibility lies in relentlessly inquiring and reassessing each predetermined thought, whilst inviting the team and the client to join me along the process.

I believe that creating compelling and meaningful contributions to people’s lives, is the best way to succeed for a brand, whether is by building a new product, a service or by telling relatable stories.

I'm a food and music enthusiast.

If you've browsed through my work already, you can tell that I'm REALLY into food. But my Instagram isn't–I'm always too excited or too hungry to wait for the perfect shot.

Food isn't my only diet, though. When I'm not eating (or thinking about food) most probably you'll find me at a music gig or in a record shop. Well, except on Tuesday evenings, as I’m making my own ceramics (or trying to).