NOCILLA

An integrated campaign that leveraged UGC successfully. 
We partnered with David Bisbal, a famous Spanish singer, to help us create the Nocilla brand song. David Bisbal presented the song to the public with the help of a TV ad. Then, we encouraged people to sing it along and bring out the inner singer in them, record themselves and upload their performances to the site. The reward? The chance to star in the upcoming TV ad alongside their idol. Participation numbers were impressive, and moreover, Nocilla's song was stuck on everyone's minds for an entire summer.