DANONE

During my years at Y&R Barcelona, I worked for several brands across Danone's portfolio. My work covered from brand and comms. strategy, to product innovation, to business transformation.

DANONE MOTHER BRAND - FEEDING SMILES

In the context of the Spanish financial crisis, we created an integrated campaign to remind consumers that Danone was, more than ever, on their side.  To demonstrate this, we reminded people how powerful a smile can be, especially in difficult times, and encouraged them to smile more often. 

Helped by famous ambassadors, we also invited people to share their stories, their small daily gestures that make them feel positive and pass on their positive attitude to others.

An integrated campaign comprising TV, radio, print, digital and social media content and CSR.

GRIEGO
We encouraged Danone to showcase Griego's superiority —when compared to private labels—without relying on functional and rational benefits.
 

ACTIMEL
We developed a series of TV ads to showcase the unique composition and benefits of Actimel whilst refreshing the brand style and TOV in order to connect with younger families. 

YOLADO
To keep pace with consumers' demands, we helped Danone to create, develop and launch Yolado – Danone's first frozen yoghourt.