TOSTARRICA OCEANIX

Even though the kids' biscuit market was largely saturated, Tostarrica — a well-known Spanish biscuit brand — decided to expand its portfolio and launched a new product. We started by encouraging Tostarrica to rethink its business strategy as we saw an opportunity in competing and stealing share from the breakfast cereal market. To do so, we helped Tostarrica to define and develop Tostarrica Oceanix. Mimicking the cereal brands, we created a sub-brand led by six different sea mascots.

We believed we needed a purpose beyond helping parents to provide a complete breakfast for their kids.

We saw an opportunity in giving parents some tools to encourage their kids to move around easily in an adverse and global world. We noticed that after the economical crisis, in which people were seeing how young adults were increasingly trying their luck overseas, parents started to recognise the importance of English for their kids. Hence, making the most of children’s ability to soak up information like a sponge, we determined that Tostarrica Oceanix would help kids learning English in a fun and engaging way.

A brand purpose beyond campaign spikes. Tostarrica Oceanix has been teaching English to Spanish kids for six years now throughout TV commercials, a digital platform, an app and digital content. 

Oceanix became a successful brand that managed to connect, in a short span of time, with parents and kids, exceeding all the company’s forecasts and becoming the leading product within the Cuétara Group.